FOR IMMEDIATE RELEASE: December 4, 2012
Contact: Saul Markowitz, (412) 977-8517 / firstname.lastname@example.org
Robin Hawbaker (724) 766-0564 / email@example.com
Electronic art is available for download at FirstNightPgh.org
The Pittsburgh Cultural Trust announces:
HIGHMARK® FIRST NIGHT® PITTSBURGH 2013
Region’s largest New Year’s Eve celebration
Dirty Dozen Brass Band headlines Highmark First Night Pittsburgh 2013
Monday, December 31, 2012, 6:00 p.m. – 12:00 a.m. midnight
In the heart of the Cultural District
PITTSBURGH, PA: Celebrate New Year’s Eve in the heart of downtown Pittsburgh’s Cultural District at Highmark First Night Pittsburgh 2013! This family-friendly community event is produced by the Pittsburgh Cultural Trust with generous support from Highmark Blue Cross Blue Shield, the event’s long time supporter and returning presenting sponsor. Highmark First Night Pittsburgh provides the city with a chance to ring in the new year while celebrating the arts: dance, music, theater, comedy, magic, visual art and film, plus hands-on activities for children and adults.
“On behalf of Highmark, it’s our pleasure to provide key support for Highmark First Night Pittsburgh, a family-friendly event that offers fun activities for all to enjoy,” said Highmark executive vice president Dan Onorato.
Adds Darcy Kucenic, Director of Highmark First Night Pittsburgh for the Pittsburgh Cultural Trust: “We’re grateful to Highmark for their continued support of the region’s largest New Year’s celebration that draws tens of thousands of visitors and spotlights the success and growth of Pittsburgh’s Cultural District. The Pittsburgh Cultural Trust is proud to produce Highmark First Night Pittsburgh and to deliver high-quality performing and visual art for the city to embrace this New Year’s Eve.”
Highmark First Night Pittsburgh begins at 6:00 p.m. with the Dollar Bank Children’s Fireworks Display and a performance by Adam Brock & The Soul Band on the Dollar Bank Stage at Seventh Street and Penn Avenue. The First Night Parade begins at 8:00 p.m and features Grand Marshals Curt Woottan and Chris Preksta of “Pittsburgh Dad,” giant First Night Puppets, art cars, marching bands, a bicycle parade, and members of the community- all lit for the occasion of this year’s ‘light’-themed parade. The evening concludes with a performance by the Dirty Dozen Brass Band on the Highmark Stage and The Countdown to Midnight and Future of Pittsburgh Grand Finale atop Penn Avenue Place and Fifth Avenue Place. The Highmark Stage, where all the First Night revelry concludes, is located on Penn Avenue next to Fifth Avenue Place. The Penn Avenue big screen, an extra large jumbotron in the middle of the street, will broadcast live surprises throughout the night, and enhance the ball-raising experience by broadcasting the culminating events for all attendees to see.
Among 100+ events and activities held in 45 venues throughout the Cultural District, attractions include the First National Bank Family Tent featuring hands-on activities for all ages; Equitable Gas Marquee Performances with House of Soul at the Benedum Center, Equitable Gas Sing Off winner to open for House of Soul, and River City Brass at the Byham Theater; and brand new projects for the 2013 celebration including the expanded Fire & Ice Plaza featuring Ice Creations & Steel Town Fire, the annual Resolution Sculpture created this year by Dave Bernabo & Lindsey Clark and entitled Chance Resolution, WYEP Music Station Local Band of the Year “Broken Fences, and First Night Comedy Club at the Trust’s Cabaret Theater.
The Highmark First Night Pittsburgh website provides even more event details and allows users to sort through the schedule of events and customize plans. The FirstNightPgh.org is also mobile-friendly and will allow smartphone users to plan on-the-go during New Year’s Eve.
HIGHMARK FIRST NIGHT PITTSBURGH® ADMISSION BUTTONS
To join the celebration, simply purchase an all-access Highmark First Night Pittsburgh 2013 button. A button costs only $8 in advance or $10 at the door; children age 5 and under are admitted for free. First Night buttons are available at participating Giant Eagle stores, The Box Office at Theater Square, online at www.FirstNightPgh.org, or by calling 412-456-6666.
Seat vouchers may be reserved starting on Monday, December 10th and are available through to the night of the event or until capacity is reached in advance. For the first time ever they will be available online at FirstNightPgh.org and may be printed at home for convenience. Seat voucher reservations may also be made by calling 412-456-6666 or by visiting The Box Office at Theater Square. With one admission button, attendees can reserve one voucher for one performance of each attraction. The Box Office at Theater Square is located at 655 Penn Avenue between the O’Reilly Theater and Katz Plaza.
Want your vouchers sooner? Our VIP package, entitled “First Night Friends,” allows members to purchase vouchers from December 4th-9th for priority seating, access, parking, and more! For more information on becoming a part of this special sponsorship opportunity, please call 412-471-6086 or visit FirstNightPittsburgh.org.
There will be general admission waiting lines for performances at all venues requiring vouchers. Patrons will be seated on a space-available and first-come, first-served basis once voucher holders have been accommodated. Box Office hours are Monday – Saturday, 9:00 a.m. to 9:00 p.m. and Sunday, 12:00 p.m. noon to 6:00 p.m.
Highmark First Night Pittsburgh needs volunteers for numerous jobs–from button checkers to activity helpers to parade assistants. Families, co-workers, school groups and individuals of all ages are needed to help us ring in 2013 in a fun, alcohol-free, family-friendly way. To volunteer with Highmark First Night Pittsburgh, sign up at FirstNightPgh.org.
SPONSORS & MEDIA PARTNERS
Highmark First Night Pittsburgh 2013 sponsors as of release date include: Highmark Blue Cross Blue Shield as the presenting sponsor, Equitable Gas Co., Dollar Bank, First National Bank, Giant Eagle, PNC, Ideal Integrations, and Bobby Rahal Motor Company.
Highmark First Night Pittsburgh 2013 community supporters include The Buhl Foundation, The Fine Foundation, The Grable Foundation, and McCune Foundation.
Highmark First Night Pittsburgh 2013 media partners include Trib Total Media, KDKA-TV, and WYEP-FM
ABOUT HIGHMARK FIRST NIGHT PITTSBURGH
Highmark First Night Pittsburgh is the largest one-day outreach event of the Pittsburgh Cultural Trust. Founded in 1984, the Pittsburgh Cultural Trust has led the way for the creation and ongoing development of Pittsburgh’s award-winning Cultural District. Utilizing the arts as a means for transforming a formerly blighted downtown, the Pittsburgh Cultural Trust today welcomes over a million visitors annually to thousands of performances, gallery exhibitions and community events.
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